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Trademark Related News

MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure


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MasterCard Unveils New Corporate Name and Brand Identity to Reflect Company's Vision and Globally Integrated Structure

MasterCard Inc. (NYSE:MA) announced today that its principal operating subsidiary, MasterCard International, is introducing a new corporate name, MasterCard Worldwide. The company is also unveiling a new corporate signature and adopting a new corporate tagline, The Heart of Commerce™, to reflect the company's globally integrated structure and its strategic vision of advancing commerce worldwide.

“MasterCard Worldwide is a driving force at the heart of commerce, enabling global transactions and bringing insight into the payments process to make commerce faster, more secure and more valuable to everyone involved,” said MasterCard Chief Marketing Officer Lawrence Flanagan. “The new corporate brand better represents the globally integrated structure and unique insights that MasterCard leverages to deliver business value to
 

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Trademark News

Nearly 82 percent of all trademark applications filed so far this year were transmitted electronically. That represents an increase of nearly 20 percent over last year.

 

"" style="TEXT-DECORATION: none" href="TEAS Plus offers applicants an opportunity to save money by filing and managing their applications electronically. We hope the TEAS Plus option will make our already popular system even more useful to the public.""

Nearly 82 percent of all trademark applications filed so far this year were transmitted electronically. That represents an increase of nearly 20 percent over last year.

 

"">Uspto Reduces Fees For Trademark Electronic Application Filing


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Daily Terms

National Treatment

Definition:
A work originating in one of the member country must be given at least the same level of protection in each member country as that country gives to works created by its own citizens.

Misappropriation

Definition:
A common law form of unfair competition in which an individual or firm copies or appropriates some creation of another that is not protected by patent, copyright, or trademark law, or any other traditional theory of exclusive rights.

Washington Treaty

Definition:
China was among the first countries to sign this treaty, but the United States and Japan did not sign it due to disagreements with compulsory licences, the treatment of innocent infringement, and the protection of designs when they are incorporated in industrial products.

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